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Zevs (born 1977) is an anonymous French street artist, best known for his trademark "liquidation" technique. He was an early and influential graffiti artist and active as a tagger in Paris in the 1990s. He is named after a regional train, Zeus, that almost ran him over one day he was down in the metro. Working with other French artists in the second half of the 1990s like André and Invader, Zevs has been among the prominent figures who pioneered the French street art scene. By the end of the 90's he became known for his poetic drawings of shadows in Paris, shortly after the departure of Facundo Newbery from Paris. Later he 'bombed' models on the billboards between the eyes. Though his interventions have been very popular, it has been discussed in France whether it is vandalism or art.〔''Artistes ou terroristes ?'', Blast, No. 185, February 1999〕 In 2008 Zevs had his first major survey exhibition at the classical art museum the Ny Carlsberg Glyptotek in Copenhagen, Denmark. His work, including selections of all of his major series to that point, was displayed alongside masterpieces in the museum's permanent collections such as Édouard Manet's ''The Absinthe Drinker'' and Auguste Rodin's ''The Thinker''. ==Street art== In the early 2000s, Zevs embarked on a campaign of creating "Electric Shadows" on the streets of Paris. In this series, he created outlines of the shadows around common objects on the streets, such as streetlights, benches and entrances to the Paris Metro using spray paint. The original shadows would disappear under daylight, but the Electric Shadows remained as lasting reminders of the city's appearance at night. In 2002 he cut out a model of a gigantic Lavazza-poster at Alexanderplatz in Berlin. Above the hole in the poster he wrote: "VISUAL KIDNAPPING – PAY NOW!" This intervention not only struck a chord with art lovers and people in Berlin, it has also inspired political activists. Stealing an image from a poster in Germany is now spoken of in the media as a visual kidnapping.〔() Der Spiegel, ''Werbe-Models auf Abwegen'', 11 August 2006, retrieved 27 June 2007.〕
Zevs' Visual Attacks similarly utilized existing advertisements as a means to literally attack commercialism. In these pieces, Zevs painted billboards of major fashion lines, including Gap, H&M and Yves Saint Laurent, so that the models look as if they have been shot. Zevs has been doing what he calls 'proper graffiti' since the beginning of the 00s, where he writes on dirty walls with a high pressure jet.
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